There was a time when a burger was simply fast food. Something quick and convenient, with little in the way of expectations. But then something changed. A new generation decided that even the simplest things could be done differently. That a burger could be far more than bread, meat and cheese. It could become an experience, a brand, even a philosophy of business.<\/b><\/b><\/p>\n
And that is exactly what this conversation is about.<\/p>\n
Today, we sit down with Sergi Yglesias, co-founder of DISBARAT, one of those projects that has successfully carved out its own place in Menorca by doing things differently. Because behind every burger there is much more than a recipe. There are difficult decisions, sleepless nights, risks, mistakes, successes and an enormous amount of courage.<\/p>\n
We will talk about how someone goes from running kayak excursions to building a recognised brand on the island. About what no one sees when starting a business. About those moments when doubt outweighs excitement, and how challenging it can be to build a project in a place where everyone knows you and where every step seems to be watched.<\/p>\n
We will also discuss partnerships, teams, leadership, the realities of hiring people today, and whether it is better to compete or collaborate when you are part of a community like Menorca. And, of course, we will talk about the burger phenomenon, trends, marketing, and what separates a business that simply survives from one that manages to endure.<\/p>\n
But above all, this conversation is not about food.<\/p>\n
It is about mindset.<\/p>\n
It is about persevering when things do not go to plan.<\/p>\n
It is about moving forward when no one can guarantee success.<\/p>\n
Because, in the end, the projects that inspire us are not the ones that never fall. They are the ones that always find a reason to get back up one more time.<\/p>\n