There was a time when a burger was simply fast food. Something quick and convenient, with little in the way of expectations. But then something changed. A new generation decided that even the simplest things could be done differently. That a burger could be far more than bread, meat and cheese. It could become an experience, a brand, even a philosophy of business.
And that is exactly what this conversation is about.
Today, we sit down with Sergi Yglesias, co-founder of DISBARAT, one of those projects that has successfully carved out its own place in Menorca by doing things differently. Because behind every burger there is much more than a recipe. There are difficult decisions, sleepless nights, risks, mistakes, successes and an enormous amount of courage.
We will talk about how someone goes from running kayak excursions to building a recognised brand on the island. About what no one sees when starting a business. About those moments when doubt outweighs excitement, and how challenging it can be to build a project in a place where everyone knows you and where every step seems to be watched.
We will also discuss partnerships, teams, leadership, the realities of hiring people today, and whether it is better to compete or collaborate when you are part of a community like Menorca. And, of course, we will talk about the burger phenomenon, trends, marketing, and what separates a business that simply survives from one that manages to endure.
But above all, this conversation is not about food.
It is about mindset.
It is about persevering when things do not go to plan.
It is about moving forward when no one can guarantee success.
Because, in the end, the projects that inspire us are not the ones that never fall. They are the ones that always find a reason to get back up one more time.
